Why does your business need a KPI framework?

by Joanna Thirkettle | Apr 29, 2024

time icon 4 mins

A data-driven approach that provides clarity, accountability, and direction is needed to stay ahead in a challenging business environment – this is where Key Performance Indicators (KPIs) come into play, the power of a robust KPI Framework cannot be understated.  KPIs are vital for your business performance. These carefully defined indicators give teams a quantifiable way to measure success. The result? Every person has measurable goals that feed into the overall organisational success.   In this article, we’ll share how KPIs help leaders check their business’s health. As well as understanding how KPI frameworks work, we’ll share the main secret for improving performance (spoiler: it’s all about engagement!).  

How to lay the foundations for successful KPIs? 

It’s important to establish clear and achievable business objectives as these are the foundation for developing an effective KPI framework. Well-defined objectives serve as your guiding principles for determining the KPIs you need to be tracking and measuring progress towards desired outcomes. 

Why do KPIs Matter in Business Performance? 

KPIs provide valuable insights into the overall health of your organisation. In order to improve your health, you need to diagnose what needs attention. KPIs provide the metrics you need to evaluate performance, identify areas for improvement, and drive growth. By measuring key aspects of your business, such as sales, marketing, and customer service, you gain valuable insights that enable you to make data-driven decisions. 

 

Team discussing new KPI framework

 

Some examples of impactful KPIS that can demonstrated the health of a business are as follows: 

  • Customer service measurements include retention and satisfaction scores. If these levels drop, it means that sales and brand awareness will also decline.  
  • Revenue growth in terms of metrics is also important. This shows that KPIs are leading to improved performance. If not, changes can be made to bridge the gaps. 
  • KPI framework considerations also highlight other critical business factors like turnover, profits, and acquisitions. In short, they can be applied to anything! 

Creating Accountability 

KPIs create a culture of accountability, the cornerstone of high-performing organisations. Whether it’s reducing call waiting times or increasing orders picked, KPIs hold individuals and teams accountable for their contributions to the overall success of the business.  A KPI framework helps to clarify expectations and alleviates any confusion. By being clear on what needs to be achieved and how success will be measured, it sets clear expectations for employees at all levels of the organisation.  Having KPIs that are quantifiable allows employees to track progress towards organisational goals, it gives them something to aim for and provides a line of sight towards success. We’re all about building a culture of continuous improvement at There Be Giants. This encourages a mindset of continuous improvement, and allows employees to seek ways to achieve better results and ways they can enhance their performance. KPIs act as a way to identify any areas that may need improvement and gives them focus areas.  

The elephant in the room, are KPIs the same as OKRs? 

OKRs and KPIs are like car parts; they are related in purpose but not the same in how they work.  Think of OKRs as your navigation system. They give a business direction on where to go and offer a framework to make any unexpected direction changes. KPIs are the oil gauges that fuel their performance towards your OKRs. Oil doesn’t need to be filled up or replaced on every journey, but it’s not one to ignore if the warning light comes on.   Taking it back to business, the main difference is that KPIs measure and facilitate the performance, whereas OKRs direct it.  A sound strategy is meaningless without effective execution. This is why we recommended having both OKRs and KPIs in place, they work together in tandem. KPIs bridge the gap between strategy and execution by translating high-level goals into actionable metrics. By aligning KPIs with your OKRs, you ensure that everyone in your organisation is working towards the same goals. 

The professional touch – Why engaging experts matters 

Yes, businesses can set their own KPIs, but that doesn’t mean you should. Working with professionals to establish KPI frameworks improves your chances of success.  Some key reasons you should enlist the help of a professional:

Expertise and Experience:

Experts bring knowledge and experience in designing effective KPI frameworks. They often have a deep understanding of different industries and organisational structures, meaning they can tailor KPIs to your specific needs.

Avoiding Common Pitfalls:

Having worked with many different organisations on their KPIs, the professionals have seen it all before, they’re in a great position to help you avoid common pitfalls associated with KPIs development. Pitfalls like focusing on the wrong metrics, setting unrealistic targets and not aligning to the overarching organisational goals.

Ensuring Relevance and Alignment:

It’s important to ensure your KPIs are relevant to the overall organisational objectives and aligned to your strategic priorities. Working with professionals that have experience in this area, makes this process a whole lot easier. It’s much more efficient and time-consuming for your as a business to bring in expert support. We can guarantee that going this alone will take you much longer, cause some headaches and you might end up going round and round a few times! Seasoned professionals can look at a company through a subjective lens allowing more effective goal setting to commence. They also improve the leadership effectiveness as managers are able to better support their teams and provide objective feedback. It’s not always easy to get teams on board with changes or new ways of working. There’s a change management piece that needs to be handled carefully. A professional in these area and help you with this. They can design effective measurement strategies that are easy for everyone to understand and bring everyone along on the journey. After all, is there anything worse than having goals but not knowing how to reach them? 

In summary 

KPI frameworks have an undeniable positive impact on organisational performance. They facilitate change and ensure all activity is measurable. Without this, businesses are unlikely to reach objectives or be able to build on success.   Investing in a professional KPI framework is essential for staying competitive, driving growth, and ensuring long-term sustainability. Without it, your business won’t have the right structure in place to improve.   Are you ready to create a reliable KPI framework? Speak to our team about your requirements and how we can help. 

Build a robust KPI Framework