Objectives and Key Results (OKRs) have transformed how businesses set goals and measure success. Global enterprises and small-to-medium-sized businesses alike use this framework to drive growth and engagement. According to McKinsey, organisations that consistently set and track OKRs see a 30% higher success rate in achieving their objectives. So, why did Microsoft’s OKR software, Viva Goals, fail to make the impact expected of a tech giant?
The Missing Piece in Microsoft’s OKR Strategy
When Microsoft acquired a proven OKR platform and rebranded it as Viva Goals, it overlooked the human factor. OKRs, at their core, are about people. While the right software is important, it’s not sufficient to ensure the successful adoption and implementation of OKRs. The reality is that few organisations can effectively implement OKRs on their own, no matter how many books they read or videos they watch.
Microsoft’s misstep was assuming that its tech-savvy teams, with limited training in OKR principles, could convince customers that software alone could drive organisational transformation. This approach ignored the importance of embedding OKRs into the fabric of a company’s culture through expert guidance and support.
The decision to retire Viva Goals highlights an important lesson for businesses, that OKRs require more than a platform and demand expertise and a people-centric approach to drive results.
What Now for Viva Goals Customers?
Organisations currently using Viva Goals will likely fall into one of two categories:
1. Organisations Successfully Leveraging OKRs
Some businesses have implemented OKRs effectively, achieving improved employee engagement and productivity. These organisations have likely worked with OKR consultants who provided the expertise needed to integrate OKRs into their operations. For these companies, Viva Goals was simply a tool that supported a well-executed strategy.
To maintain momentum, these businesses should:
- Reconnect with their OKR consultants to review existing data and methodologies.
- Conduct an audit of their current framework to identify areas for improvement.
- Transition to an alternative OKR software platform, such as Workboard, Tability, BetterWorks, or Lattice, with guidance from experts.
This approach ensures continued growth and engagement while minimising disruption.
2. Organisations Struggling to See Results
Other businesses may have adopted OKRs but are struggling to achieve consistent improvements. This lack of success often stems from minimal adoption and understanding across teams.
For these organisations, the retirement of Viva Goals presents an opportunity to re-evaluate their approach. A thorough review of their OKR framework, combined with expert support, can clarify whether OKRs are the right fit for their growth goals.
Spoiler: when implemented correctly, OKRs remain one of the most effective tools for drivingconsistent, accelerated growth.
Moving Forward and The Cost of Transition
For organisations transitioning to a new platform, costs such as re-selection, training, and implementation are inevitable. However, this presents an opportunity to take action, partner with OKR experts and build a stronger foundation for success. Continued growth is likely to justify the expense.
Don’t forget it’s about people, not just software
OKRs remain one of the most powerful frameworks for driving growth and engagement. When teams understand their role in achieving objectives, they feel empowered and engaged, driving better results. With the right support, your organisation can achieve measurable results and create a system that fuels ongoing growth. Book a call with an OKR expert today to explore how we can help you transform your OKR strategy.