A well-written Objective and a handful of measurable Key Results can look easy on paper. But the real test isn’t writing them, it’s whether they drive meaningful progress, quarter after quarter. That’s where OKR coaching becomes a defining advantage.
At There Be Giants, we’ve worked with organisations of all sizes over the years, and the ones that go furthest are the ones that build genuine OKR maturity. They don’t rely on external consultants long-term. Instead, they grow their own capability by developing in-house OKR coaches, building lasting momentum and enabling consistent progress.
An internal OKR coach helps build confidence, challenge assumptions, and improve the quality of conversations around goals. When that role is present, OKRs shift from something that gets “done” each quarter into something that shapes how people think, plan and reflect. It becomes a real part of how teams grow.
Why internal coaching makes a difference
The use of an external OKR coach has many benefits. But rather than relying on outside consultants to drive every cycle, organisations can become self-sufficient with in-house OKR coaches. These individuals stay closer to the unique challenges and opportunities within their own teams, and that embedded knowledge allows OKRs to remain relevant, flexible and consistently useful, year after year.
Practical OKR training for my team
There Be Giants runs an OKR academy to help shape your internal OKR coaches. The training itself is structured to fit how teams work. Delivered as a blend of e-learning and video workshops, the 12‑module programme is designed to be practical and applied. We cover everything from writing strong objectives and key results to running useful check-ins and embedding accountability in day-to-day work.
Recognised by the CMI, the Academy also offers flexible delivery. That includes closed cohorts for organisations, the option to space modules over time, and face-to-face sessions, where preferred. It’s a format that works whether you’re just starting with OKRs or looking to build a stronger rhythm across teams.
Start building a self-sustaining organisation
By having an OKR coach sitting inside your organisation, it becomes easier to keep the process meaningful, supporting teams across different departments and helping to spot patterns that lead to better conversations about progress. Over time, that builds a more confident, self-sustaining approach to goal setting.
If you’re ready to build internal capability and create long-term value from your OKRs, our Coach Academy is a great place to start.
To find out more, contact Jo, our Head of Academy. She’ll talk you through the course and how it could work for your team.