In conversation with

Stuart Morland

Managing Director, 
Datel
As an exec team it’s enabled us to take a view of what are we doing in that period that’s going to take us forward and what are the real step changes and things we need to spotlight.

The situation

Datel came to TBG through a recommendation. Datel as a business had a high BAU cultureBrilliant at executing every day, 40 year old business with continual improvement completely and utterly ingrained in their business. But the problem with continual improvement is that then innovation can be missed, and strategy and long-term thinking can be missed because you’re always working on the 1%. Datel recognised that they needed to shift to more forward-thinking execution.

“The standout has been collaboration, the real coming together of people across the business who don’t normally on a day-to-day business.”

The impact

By aligning cross-functional teams and breaking down the company vision into achievable goals, Datel has empowered its people to deliver meaningful outcomes. A key part of this transformation has been the OKR (Coach Academy. As part of this initiative, several team members were trained Academy, equipping them to support the wider organisation in adopting and embedding the OKR framework. These internal OKR coaches have been instrumental in keeping the programme on track.

“The impact of the OKR Coaches has been fundamental to keeping us o track with the OKR Programme, they’re there to support the squads and the wider business to bring that level of understanding of what needs to be happening when.”

Emma Pownall
Marketing Director

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